About us

PhASAR Group is the pharmaceutical department of PASAR Holding, dedicated to put specialized knowledge into market research for medications, supplements, cosmetics and medical devices. We believe that healthcare industry is a complex and intertwined environment of scientific, technological and economic issues, in which multiple uncertainties make decision-making difficult and pose game-changing challenges to the industry. The only way to better understand how to overcome these complexities is to use scientific methods of problem-solving and decision-making analysis, relying on expertise, experience, and creativity. Therefore, by professional ways of utilizing multidisciplinary knowledge, we help you gain insight into the market landscape, with foresight on projected risks and opportunities to bring sustainable growth and dynamism to your business.

WHAT WE DO?

At PhASAR, we are specialists in pharmaceutical market research and modeling. We provide services of the highest quality and the lowest uncertainty in various areas of the healthcare industry.

New Product Development

New Product Development

  • Market understanding
  • Idea generation
  • Idea screening
  • Idea testing
  • Business analysis
  • Business development
  • Market test
  • Product commercialization
  • Product life cycle management

Feasibility Study

Feasibility Study

  • Technical feasibility
  • Legal feasibility
  • Operational feasibility
  • Time feasibility
  • Financial feasibility

Business Plan

Business Plan

  • Context analysis
  • Idea analysis
  • Technical analysis of ideas
  • Risk analysis
  • Target market analysis
  • Competitors analysis
  • Customer analysis

Market Research

Market Research

  • Market behavior analysis
  • Market behavior modeling and forecasting
  • Market share forecasting
  • New product demand forecasting
  • Foreign demand forecasting for exportation

Productivity Research of the Pharmaceutical Industry

Productivity Research of the Pharmaceutical Industry

  • Identifying and analysis of strengthening and weakening factors on Productivity
  • Designing and implementing productivity models
  • Supply Chain Optimization

Services associated with Medical Equipments and Devices

Services associated with Medical Equipments and Devices

  • Consultation on manufacturing or importing hospital equipments
  • Feasibility studies for manufacturing or importing medical equipments
  • Consultation on registering new equipments into hospital’s formulary
  • Services pricing and Product pricing
  • Cost-benefit studies

Customer Research

Customer Research

  • Customer buying behavior analysis
  • Customer loyalty measurement and analysis
  • Value creation for customers
  • Customer segmentation

Pharmacoeconomic Evaluation Studies

Pharmacoeconomic Evaluation Studies

  • Cost-benefit analysis
  • Cost-utility Analysis
  • Cost-effectiveness analysis
  • Cost-minimization analysis
  • Pharmaceutical pricing
  • Survival analysis
  • Health-related quality of life study
  • Willingness to pay measurement

Consulting Services

Consulting Services

  • Strategic management consulting
  • Economic consulting
  • Marketing consulting

Education

Education

  • Pharmacoeconomic evaluation
  • Marketing and branding
  • Market research and market data analysis
  • Design thinking workshop
  • Productivity in the pharmaceutical industry

Our Blog

Our Team:

Dr. Monireh Afazali

Pharm.D/Ph.D

With a wealth of experience in pharmaceutical economics and administration, Monireh has contributed to numerous projects, some published in prominent peer-reviewed scientific journals and some conducted for high-profile pharmaceutical companies. Her expertise includes project management, developing robust models and making meaning out of data through a lens of experience and insight combined with critical thinking. She’s the founder and general manager of PhASAR, responsible for guiding all the team members’ efforts into a common objective. Helping businesses to thrive, alongside helping patients by delivering high-quality products are her concerns and a principal vision in her career.

She holds a Doctor of Pharmacy from Tehran University of Medical Sciences (TUMS). She also earned a PhD in Pharmacoeconomics and Pharmaceutical Administration from TUMS.

Expertise:

Dr. Monireh Afazali

PharmD/PhD

With a wealth of experience in pharmaceutical economics and administration, Monireh has contributed to numerous projects, some published in prominent peer-reviewed scientific journals and some conducted for high-profile pharmaceutical companies. Her expertise includes project management, developing robust models and making meaning out of data through a lens of experience and insight combined with critical thinking. She’s the founder and general manager of PhASAR, responsible for guiding all the team members’ efforts into a common objective. Helping businesses to thrive, alongside helping patients by delivering high-quality products are her concerns and a principal vision in her career.

She holds a Doctor of Pharmacy from Tehran University of Medical Sciences (TUMS). She also earned a PhD in Pharmacoeconomics and Pharmaceutical Administration from TUMS.

Expertise:

Dr. Arman Arabshomali

Pharm.D

Marketing Manager, Researcher and Design-thinking Specialist

Creativity and expertise in choosing the right strategy for companies are two of the most brilliant features of Arman. His planning and scheduling are unexampled. After leading a startup team and working in pharmaceutical marketing companies, he has gained a lot of experience and become skilled in novel marketing strategies and data analysis. Arman gained invaluable business knowledge from online courses provided by the University of Virginia and Pennsylvania. He’s now the marketing manager at PhASAR, digging into the challenges of pharmaceutical companies to help them generate revenue.

Outside of work, he’s a motivated researcher in the field of cancer drug delivery and personalized medicine. Trilingual in English, German, and Persian. 

He’s a Doctor of Pharmacy candidate at Tehran University of Medical Sciences (TUMS).

Expertise:

Dr. Soroush AHMADI

Pharm.D / MHPE

Head of International Relations Development, Researcher and Idea Generator
Soroush is a life-long learner and research-enthusiast. He loves to put research into practice, and doing this systematically is the best way to generate innovative ideas, set goals and develop a roadmap to achieve them in a smoothly planned manner. His interests are focused on Health Economics and Outcomes Research (HEOR), Educational Techniques and Implementation Research (IR). He enjoys teamwork, international collaborations, educational programs development, foreign languages and cultures. Trilingual in English, Italian, and Persian. Considering his background, he’s now responsible for developing international relations in PhASAR, in addition to being an affiliated researcher.
He’s a Doctor of Pharmacy candidate at Tehran University of Medical Sciences (TUMS). He also holds a Master’s in Medical Education from TUMS and has been a Pharmacology Researcher in UNICAM, Italy.

Expertise:

Dr. Soroush AHMADI

Pharm.D / MHPE

Head of International Relations Development, Researcher and Idea Generator

Soroush is a life-long learner and research-enthusiast. He loves to put research into practice, and doing this systematically is the best way to generate innovative ideas, set goals and develop a roadmap to achieve them in a smoothly planned manner. His interests are focused on Health Economics and Outcomes Research (HEOR), Educational Techniques and Implementation Research (IR). He enjoys teamwork, international collaborations, educational programs development, foreign languages and cultures. Trilingual in English, Italian, and Persian. Considering his background, he’s now responsible for developing international relations in PhASAR, in addition to being an affiliated researcher.

He’s a Doctor of Pharmacy candidate at Tehran University of Medical Sciences (TUMS). He also holds a Master’s in Medical Education from TUMS and has been a Pharmacology Researcher in UNICAM, Italy.

Expertise:

Dr. Yahya Bayazidi

Pharm.D / Ph.D in Pharmacoeconomics and Pharmaceutical Administration, MSc in Health Economy

Researcher

Yahya specializes in economic evaluation, feasibility studies, and market analysis. He’s skilled in econometrics, statistical methods and softwares. Through numerous national and international projects, he has gained a lot of experience in working with Big Data to draw conclusions and making decisions.

He holds a Doctor of Pharmacy from Tehran University of Medical Sciences (TUMS) and earned a PhD in Pharmacoeconomics and Pharmaceutical Administration from )TUMS(. He also has a master’s degree in Health Economy from Shiraz University.

Expertise:

Dr. Yahya Bayazidi

Pharm.D / Ph.D in Pharmacoeconomics and Pharmaceutical Administration, MSc in Health Economy

Researcher

Yahya specializes in economic evaluation, feasibility studies, and market analysis. He’s skilled in econometrics, statistical methods and softwares. Through numerous national and international projects, he has gained a lot of experience in working with Big Data to draw conclusions and making decisions.

He holds a Doctor of Pharmacy from Tehran University of Medical Sciences (TUMS) and earned a PhD in Pharmacoeconomics and Pharmaceutical Administration from )TUMS(. He also has a master’s degree in Health Economy from Shiraz University.

Expertise:

Dr. Majid Ajalli

Ph.D in Power Systems Modeling and Optimization

Mathematical Modeling Expert, Researcher

Majid is an expert in Systems Planning, Mathematical Modeling and Analysis. His focus is mostly on Advanced Optimization Techniques, Multi-Layer Optimization in Multi-Agent Systems, Stochastic Programming and Optimization and Probabilistic and Fuzzy Modeling of Uncertainties.

Majid always comes up with scientific mathematical methods to include probabilities and uncertainties in modeling-based decision-making methods. He enjoys conducting research-projects in collaboration with multidisciplinary teams to apply his advanced methodologies in various settings and contexts.

Expertise:

OUR CLIENTS

Below is a sample of the companies we have had the pleasure to work with. The services provided for these clients are varied and include multiple aspects of market research, pharmacoeconomic evaluation and education.

Sandoz

Novartis Oncology

Join Us!

We invite talented and motivated researchers, to join us, and challenge their skills in specialized projects in a synergic supportive atmosphere. We have always believed in collective thinking, multidisciplinary insight and expertise, and we respect your knowledge.

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